Philosophy of Design

 

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

—Paul Rand

 

As a graphic designer it is my goal to raise the design standards of the public. I believe the best way of achieving this is creating a unique design that implements the ideas of my client and pleases them while teaching them the value of good design and experience. By creating the absolute best design for my client, I find, to keep the integrity of my craftmanship, I must have my own signature style. If I cannot produce something that is different from every other designer, then my clients efforts and my efforts will be lost in a sea of design. Thus I must answer this question, what is my style? This is a style that incorporates colors, shapes, simplicity, and clean complexity with a natural balance and rhythm.

 

While I will use my signature style in every project I undertake, I will still make sure that my client's signature comes through even more. Graphic design is, at times, a conflicting process. But by knowing my client, I am able to know what they need. My clients will come to me because of what I offer and because of who I am, yet what they want is a design that speaks of them, not me.

 

Graphic design is a field in which the vaguest thoughts and ideas are brought to life through visual representations. This process is often long and difficult, yet the goal of the design is to make it look deceptively easy. In order to develop this skill, I must forever be a student of the craft. I am always trying new things, by constantly learning, and applying new processes. Yet, paradoxically, the new must be coupled with experience in order to be truly successful. Thus, in the end, my philosophy of design will never stay the same, because I will never stay the same.